Ram Commercial Trucks

Work: Ram Commercial Website

When: 2014

Role: Creative Director Experience Strategy & Design

Shortly after launching Chrysler Commercial Vehicles (Chrysler's site that showcased all Chrysler Group vehicles available for commercial use including Jeep, Dodge, Ram, Fiat and Chrysler), the business decided that Commercial Trucks were more key to their overall truck and small business strategy, so we embarked on a new mission--creating a commercial truck destination within RamTrucks.com. 

I served as the project lead for Phase I of the project, which included research, stakeholder interviews, the creation of a Ram Commercial experience brief, concept experience wireframing and presentation of such work to key Ram Trucks stakeholders. 
 

The Slingshot Pass: RamTrucks.com Reimagined

Work: The Slingshot Pass: A re-imagined look at how to sell trucks online.

When: Spring 2013

Role: Creative Director

The most fun I've had working! We tasked ourselves with re-imagining how to sell trucks online. First, I presented and sold the idea to SapientNitro account leadership for budget. Then, a small team of four set to some rapid experience design and visual design prototyping. We created a gorgeous presentation deck, an HTML 5 demo and a video to help Chrysler execs get buy in. I went to Detroit with two super talented art and technology partners and we presented to Chrysler senior leadership teams.