Work: Ram Commercial Website

When: 2014

Role: Creative Director Experience Strategy & Design

Shortly after launching Chrysler Commercial Vehicles (Chrysler's site that showcased all Chrysler Group vehicles available for commercial use including Jeep, Dodge, Ram, Fiat and Chrysler), the business decided that Commercial Trucks were more key to their overall truck and small business strategy, so we embarked on a new mission--creating a commercial truck destination within RamTrucks.com.

I served as the project lead for Phase I of the project, which included research, stakeholder interviews, the creation of a Ram Commercial experience brief, concept experience wireframing and presentation of such work to key Ram Trucks stakeholders.