Work: The Slingshot Pass: A re-imagined look at how to sell trucks online.

When: Spring 2013

Role: Creative Director

The most fun I've had working! We tasked ourselves with re-imagining how to sell trucks online. First, I presented and sold the idea to SapientNitro account leadership for budget. Then, a small team of four set to some rapid experience design and visual design prototyping. We created a gorgeous presentation deck, an HTML 5 demo and a video to help Chrysler execs get buy in. I went to Detroit with two super talented art and technology partners and we presented to Chrysler senior leadership teams.