We’d created the TRV mobile app in 2020, taking the Travelers 2.4 star app to a 4.9 star app, so pitching for some new DTC responsive web work felt like a great fit.

Until I learned they were speaking with 10 vendors!

Two or three competitors is fine, but 10 potentials is really just entertaining the feckless fantasies of teams without much to do, but mine the agency world for ideas.

Nevertheless, we went for it., and teed up the opportunity.

And after several meetings, we lost, to my old parter Steph, and my old boss, Barry, at Merkle.

I was kind of crushed for a bit, but may the best team win!

NOTE: 8 months later, Travelers has yet to engage in the work with their new agency, so maybe it was a windmill, after all.