Under the radar of another agency!

Based on the work we completed in March, we were introduced to another group at Morningstar, Direct.

We had an intro meeting, then another, and another, then learned there was another agency in there already, performing a global design system engagement.

Still, we were able to reshape the third pitch, to focus more on UX and Content Strategy, for the win!

We started a Define Phase late Q4, with target finish date of 12/21.