This was a great team effort across experience and DBT consulting. We pitched three times from October to January, and eventually…we won.

I think the secret was good insights to show we understood the audiences/users and some UX and Design spec to illustrate how we think, and a good team of leads that really connected with their leads. I prefer to pitch the real team, as opposed to some bigs the clients will never see again, and I think that helps show some truth and transparency, which helps build trust early.

Following are some pitch deck shots of insights, POVs, journey and spec.

Thanks to the usual suspects—Kit, Steph and Laura.