Skinning Schick’s mobile and desktop components was harder to pull off for Edgewell’s UK shave brand. Localization issues and a great group of clients who had their own good ideas about ecommerce, SEO and a more European feel, challenged our objective to stay within the confines of the build we’d already completed for Schick.

I think there were two secrets to the success of this year plus engagement for Schick, Bulldog and Wilkinson:

A committed team on our end—the same team, every time.
A committed team at Edgewell HQ to drive the thing forward every day (Jen and Danielle were great).

And a few learnings too:

Having at least front end dev onshore, side by side with design makes for faster, more correct product design and development.
As much as clients seem to always want a fixed time, fixed price contract, a time and materials contract is often better. T&M affords them the flexibility to change their mind, make adjustments, re-prioritize and backlog, along the way. Having discussions about contract expectations also feels contentious, which stymies creativity.
In the spring of 2019, Edgewell purchased Harry’s, and will be adopting their commerce platform for sales and subscription.