Work: Rapid Prototyping of Retirement Tool

When: Fall 2014 (work lead to continued partnership with Voya through present)

Role: Creative Director, Experience Strategy & Design

As part of ING’s efforts to re-brand retirement, we helped them create a new type of 401(k) management tool for their enterprise clients’ employees.

Our strategy was to infuse practical financial functionality with rich editorial content and inspiration to give people a more holistic view of their retirement readiness and then help them make informed, intuitive changes to their savings plan in the moment.

This multi-faceted approach helped boost people’s engagement with their 401(k)s—something that typically doesn’t drive excitement—and, in fact, led to an impressive 13% increase in contributions among people who had access to the new tool.

Our design prototyping assignment was the successful beginning of what has been a strong, long-term Voya/SapientNitro partnership that continues as of this writing.