Yesterday, the team spent the day running our iPad app through usability testing with a handful of sales reps who will be using the app as a reference and point of sale aid in meetings with their clients and prospects.

We developed an elegant prototype in InVision (high-fidelity wires with interactions), wrote the protocol (moderator's guide) and orchestrated the means by which the clients could participate in the study.

App vs User: The app won!

What I learned: Successful, smart, type-A alpha sales guys (a little more so than the rest of the world) don't like to look incompetent in front of people, so more self-deprecating, 'blame it on the prototype' set up required next time.

Our morale is high that the prototype performed well across key objectives:

- Simple, intuitive interface

- User can get in and out of the app--nobody gets hurt

- Content presents well: packaging, findability and is easy to save and share on the fly, in a sales meeting.

Next Steps: Design concepting and detailed visual design track.

(*Image by Kogan)