Work: Philips Digital PET & Spectral CT: Interactive Learning Experiences

WINNER: 2015 MOBIUS AWARDS WORLDWIDE CREATIVITY COMPETITION

When: Summer 2014

Role: Creative Director, Experience Strategy & Design

Philips Spectral CT Scroll & Learn Experience

Philips initially approached us with an ask for a digital library to house white papers, videos and PDFs for two of their imaging products. Instead, we worked together through a concepting phase to create two short but content packed digital storytelling experiences that challenge the user to see the difference between old, conventional imaging and the world's first CT and Digital PET imaging products. On short time frames and even shorter budgets, the team was able to create two beautiful experiences that illustrate Philips solutions and outcome-based product philosophy.

Philips Digital PET Scroll & Learn Experience