Work: MindBody Branding & Mobile App Design

When: Spring/Summer 2015

Role: Creative Director, Experience Strategy & Design

Mindbody sits at the intersection of wellness and technology. Its scheduling and booking engine powers thousands of exercise studios and salons across the country, and its consumer-facing mobile app lets wellness enthusiasts find, book and pay for their favorite classes and services.

Our job was to help Mindbody define its brand identity and then apply the new look and feel to the app. A series of brand strategy exercises helped us pinpoint the Mindbody brand. Then design and copy explorations helped us find the best way to express the brand's look and feel and tone of voice.

Next, we re-imagined the app's user experience in wireframes, and then applied the new visual designs to each flow. The result is a thoroughly unique, modern and energized way for customers to find, book and pay for wellness every day.

Concept Category Browse

Matching Users to Wellness

Concept Business Detail Page

Search Results with Swipe to Schedule and Book