Work: Mopar Research, Strategy and XD/Visual Design Concepting/Prototyping

When: 2013-2014

Role: Creative Director, Experience Strategy & Design

Mopar is a parts and accessories brand within the Chrysler Group (now owned by Fiat). With two properties (Mopar.com and the Mopar Owners Center), Mopar wanted us to recommend how to best redesign the brand and user experience while figuring out what to do with the two longstanding properties. Additionally, the brand wanted to explore best practices for ecommerce integration, user generated media, video and social integration.

We created an experience that combined the content experience of the two while still allowing each property to exist on its own (based on research, stakeholder interviews, personas/journeys and ecosystem development).