At the end of 2019, we sold a brand management engagement with Wellington Management and kicked off in January. Their brand team wanted clearer, documented design systems and standards around print, online, social and video.

The team performed analysis of around competitive systems, ID, digital and print and photography styles across NA, EMEA and APAC, and we presented findings and opportunity areas for consideration and exploration.

We then created a series of channel POVs and usage guidelines and sample design artifacts across each channel and global region.

Ultimately, the work was delivered as batch findings, a deck and associated design assets delivered every three weeks.

We presented and sold our findings week week-over-week to the Wellington Marketing team as well as key stakeholders in EMEA and APAC, to proof our work globally.

The final body of work was successfully delivered end of Q1 2021, and the clients were thrilled with the outcome.

Credits:
ACD: K. Casey
ACD: S. Delaney
Sr. Designer: F. Balseiro
Client Partner: S. Maltzman
CD: J. Kelleher