We partnered with Novartis this summer and fall to craft and then execute a 5-week engagement to identify key opportunities for the business to vastly improve how they digitally recruit patients for clinical trials. Every day a clinical trial isn’t completed, means hundreds of thousands and even millions per day in lost revenue.

In five weeks, the team immersed themselves in the clients’ business, made four trips to New Jersey for workshops and presentations, and the final output was a sharp, strategic Experience Strategy & Design presentation delivering the following:

Stakeholder input findings
Content audit findings and recommendations
Conceptual Sitemap
A complex user journey
Competitive audit findings and recommendations
Mobile and desktop POC designs for testing
15 features and functions we believe most likely to increase conversion (patients into trials)
Gap analysis of the existing Drupal components against required components and LOE associated with each gap.
Batch design schedule for Detailed Design phase
The team required to move into Detailed Product Design and budget

The plan is to design the digital platform experience and partner with Novartis’ development partner, to implement.