Pitching pills, razors and geriatric milk shakes

2017 ended with a flurry of pitch work, across pharma (AbbVie), razors (Schick) and protein drinks (Boost).

We were in NY several times with Publicis North America for AbbVie, down in Jersey for Boost and down to CT, to meet new potential clients at Edgewell Personal Care, the holding company for a suite of skin care, fem care, diapers and pet products.

We ended up winning business across all three of these accounts:

  • An ecom-driven redesign for Boost.com to help with conversion and mobile experience.

  • An ecom redesign and tech build on the Hybris platform, for Schick.com men’s and women’s razors.

  • And three projects, currently being defined, for AbbVie (Digital Product Innovation work, a pharma website and a top of funnel, whitespace disease experience to educate patients about the risks of under treating disease.)