Work: Philips Healthcare Global Redesign

When: 2012-2013

Role: Creative Director, Experience Strategy & Design

We partnered with Philips Healthcare to create a tablet-ready experience as the brand shifted from a product company (medical equipment in boxes) to an outcome-based solutions provider (Innovation that Matters). The work included heuristic analysis of existing properties, content strategy, wireframing and visual design. Below are sample concepts from the assignment.

Concept 1 Homepage Tablet Horizontal