Work: ADI Brand refresh, responsive site redesign

When: 2013-2014

Role: Creative Director, Experience Strategy & Design

Even complex thinkers like engineers appreciate simple, intuitive experiences. And facing a younger, more digitally savvy audience, Analog Devices, Inc. wanted a new brand strategy and site architecture to convey its value to partners, distributors, customers and internal team members.

Working closely with ADI stakeholders, SapientNitro developed a site around the mantra “Service Beyond the Chip.” The consultative experience emphasized education, collaboration and problem solving to win the trust and loyalty of ADI’s customers.

Homepage Concept Design

My Analog Big Header for Engineers

Design Center Concept Art

Responsive Homepage Concept Art

**Concept Responsive Product Detail Page (The PDP ended up being almost 13,000 pixels! Engineers love lots of content.)**